WhatsApp chatbot is an automated software powered by rules or artificial intelligence (AI) and runs on the WhatsApp platform. People communicate with WhatsApp chatbot via the chat interface, like talking to a real person. It's a set of automated replies that simulates a human conversation on WhatsApp.
Since you’re here, it means that you have understood that you need to engage your customers over the channel they are most comfortable using. Kudos to you!
You know that your customers are rather active over WhatsApp. Now, you have questions on your mind.
How do you improve your customer experience on WhatsApp?
Can you engage customers over WhatsApp manually, or do you need a chatbot?
Why do you create a chatbot on WhatsApp?
Well, we’ve got all the answers you are looking for.
Grab on to your seats. We’re getting started!
It’s easy to understand when people say that a Chatbot is a program that communicates with users with pre-filled messages. This communication could be in the form of texts or even voice.
But for a WhatsApp Chatbot, its definition comes with its application. A WhatsApp Chatbot allows you to automate your sales and customer support on your WhatsApp Business Account.
For example, if you run an eCommerce store using WhatsApp Business, a WhatsApp bot will show products and categories to your users when asked. That’s why WhatsApp Automation is necessary. It is not only efficient and faster but also it saves a lot of your costs.
A WhatsApp automation with an intelligent WhatsApp chatbot:
- Will assist your users even in non-working hours.
- It saves the cost of hiring multiple agents.
- It can handle multiple chats at a single time, unlike humans.
- It is fast and highly efficient.
- You can make a transaction through it.
Why create your own WhatsApp chatbot?
If you have a very small clientele, you might be able to survive by manually responding to each message. But as your business grows, that will become harder.
However, even if you have a limited customer base, there is still one major problem with manually answering every question a lack of speed.
Your customers will have to wait for you to get around to answering their questions. This means that more often than not, they won’t get an answer when they want it. That’s never a good idea.
If you’re into eCommerce or retail, that puts you in a more challenging position. 53% of online shoppers abandon their carts for lack of instant answers.
So, if you’re interested in having satisfied customers and protecting your carts from abandonment, you should create a WhatsApp chatbot.
Your customers drive your business, which is why it's so important to note how they interact with your brand. Don't just reach out to them when you want their business find ways to continuously show them you care.
Try us, you're in good company!
